Barreled Genius

samples3The Barreled Beverage Company is a Washington, DC based mixology, specialty cocktail, and spirits brand and they were looking for a logo for a new division of their company called Barreled Genius.  They were looking for a simple concept utilized a vintage feel that incorporated the brand’s name and a barrel.

My idea was to develop an identity that featured the elements above but that also featured subtle details that spoke to the owner of the company’s DC roots and military service.  The logo above is the identity that they felt best reflected their vision and has since garnered them support, interest, and praise in the expansion of their budding division.  To check out additional visuals click

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