nomads + tribes is a new quarterly event concept, conceived and produced by LSP, that needed help with branding and communicating themselves as a distinguishable event series as well as a unique creative community.
My branding idea was to develop a series of coat of arms or badges with each badge representing a different tribe, within the nomads + tribes community, that speaks to an event attendee’s job, hobby, or personality.
The end results, which were part of my strategy, consisted of each badge serving as a functional visual asset that allowed individuals (even those that don’t attend the events) to engage events (before, during, and after) in a participatory role, utilizing the badges as an avatar for their social media platforms, as well as sharing the badges on those same social media platforms. Event attendees also chose to represent more than one tribe.
To view individual badges view below: